On June 22nd, the
internet’s favorite NASCAR driver, Josh Wise, will be tearing up the track at
the Sonoma Sprint Cup in his signature No. 98 Shiba Inu clad “Dogecar.”
Sponsored by the growing “Dogecoin” community, Wise’s entry is a testament to
excellent fundraising, some good humor, and a growing trend of popular
cryptocurrencies taking the market by storm.
Dogecoin,
modeled after the Bitcoin spin-off Litecoin, is a currency of the Internet.
Similar to the popular Bitcoin, Dogecoins are obtained through exchange for
goods and services, free market exchange, and “mining.” Mining, or “digging” as
it is known in the Dogecoin community involves letting your computer solve
complicated math problems as it, much like a hacker, searches for the correct
computational code to unlock a “block” of coins. When the transaction has been completed,
and the code verified by the host network, the miner, or digger as the case may
be, is rewarded with a “block reward,” of the respective cryptocurrency (e.g.
Bitcoin, Dogecoin, Litecoin, etc.). Rewarded coins vary in number, and
frequency, and the greater processing power of your computer (the more energy
devoted to the task), the more likely coins are to be discovered.
According
to Nathan Wells, student at Worcester Polytechnic Institute, and user of
Bitcoin and Dogecoin, Bitcoins and their respective spin-offs really do
function as a currency of the Internet. “They’re like online cash,” he
explained, “they can be sent easily and mostly anonymously between any two
people with Internet.” Bitcoin isn’t backed by any government, agency, or
corporeal capital, the Bitcoin algorithm codes for a finite number of them to
exist. Much like gold, the more you mine, the less undiscovered product exists,
and a government or independent practice can’t create more of it just to
accommodate demand. Supply and demand (as well as any costs accrued in
transaction) dictates the price of both.
According
to Nathan, people like cryptocurrencies such as Bitcoin “it’s anonymous and
doesn’t require any middle-men like credit card companies or PayPal.” Despite
this perk, because Bitcoin isn’t dependent upon corporeal capital, it and every
other cryptocurrency is subject to the whims of the market, which can be quite
inconsistent. “I got into Bitcoin a few years ago because it seemed like a cool
idea,” Nathan said, “and I thought other people would want to start using it
too. It ended up being a pretty good investment.” Nathan purchased around 20 Bitcoins
in 2012 at around $13 per Bitcoin, and sold most of them off when they peaked
at $30. Laughing, Nathan explained, “Bitcoin peaked at about $1,000 a few
months ago.” But though he acknowledges he didn’t strike it rich, “I still
ended up making a pretty respectable profit.” Though there are few stores
online that accept Bitcoin, Overstock.com does, and there are sites where users
can exchange Bitcoins for credit to Amazon.com, which Nate has done. Currently,
the price of Bitcoin hovers around $632, while only a few days ago it hovered
around $680. Media craze tends to correlate strongly with Bitcoin peaks, as do
events such as businesses making the move to accept Bitcoin as tender on their
websites.
Dogecoin,
on the other hand, weighs in today at $0.000411. Currently the seventh largest
cryptocurrency by market capitalization, Dogecoin has a fan following and
clientele all of its own. “It’s kind of silly, but I think it has it’s place,”
Nathan said, “People on Reddit have been using it a lot.” Reddit, the social
networking service, news website, and self-proclaimed “front page of the
internet” has served to skyrocket Dogecoin from an Internet joke to a
legitimate Internet currency. Originally a joke prevalent on the subreddit
/r/doge, a page that serves to feature the popular Doge meme, depicting a
surprised looking Shiba Inu dog complete with captions of incorrect grammar in
the iconic Comic Sans font, Nathan says that Dogecoin has blossomed into
something real, and surprisingly, charitable. “I haven’t spent any of my
Dogecoin yet, I only have about $0.50 worth, but there are a few stories of
people getting together and raising a lot of money in Dogecoin.”
Earlier
this year, the Dogecoin community established a fundraiser to raise $50,000 for
the Jamaican Bobsled team, which had qualified for, but could not afford to
attend the Winter Olympics held in Sochi, Russia. In just two days, $30,000
worth of Dogecoin had been raised, and the Dogecoin to Bitcoin rate rose by
50%. Spurred on by this surprising chain of events, the Dogecoin community was
inspired to collect $30,000 in donations for the “Doge4Water,” fundraiser to
build a well in Kenya. The campaign was successful, receiving donations from
over 4,000 donors, including one anonymous Dogecoin patron who donated
14,000,000 Dogecoin, roughly equivalent to $11,000 at the time.
Now,
similar to the Jamaican Bobsled Team, the Dogecoin community is once again
lending support to the “underdoge.” in March of 2014, the Dogecoin community
successfully raised $67.8 million Dogecoins (then approximately $55,000) to
sponsor NASCAR driver Josh Wise. On May 4, Wise drove the Dogecoin/Reddit-sponsored
Shiba Inu clad racecar in the Aaron’s 499 event at Talladega Superspeedway.
Though Wise finished 20th, on May 16th he won a spot at
the Sprint All-Star Race by virtue of an online fan vote, beating out longtime
crowd favorite and GoDaddy.com spokeswoman Danica Patrick, and came in 15th.
Now again, the Dogecoin community is gearing up for June 22nd, when
Wise will be sporting his colors at the Sonoma Sprint Cup. And when he’s
tearing up the track, you can be sure the announcers will be commenting not
only on the paintjob, the humor, but also on the cryptocurrency community that
made it all happen.

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